HAMMARS BRYGGERI

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PRESS RELEASE - 2022-04-01 

Hammars Brewery awarded five medals in one of the world's most prestigious international blind tastings: The Tonic & Mixers Masters

London, England 2022-04-01  –

Today, the international beverage industry magazine The Spirits Business announces the results of ‘The Tonic & Mixer Masters’ 2022: Hammars Tonics from Hammars Bryggeri will once again win five medals this year - one of which is a Master.

- We’re delighted by achieving even higher results in year two in the competition's history, says Robert Henrysson, CEO of Hammars Bryggeri. With our increasing focus on exports, this proof that we belong among the best is really welcome.

The Spirits Business Masters is one of the world's most respected industry competitions. An elite jury conducts a series of London-based blind tastings, testing their way through international top producers' competing drinks in categories such as gin, vodka and whiskey. As part of the last years craft gin movement, several Swedish craft distilleries have had significant success in competitions.

Recently, the second edition of the competition for tonics and drink mixers was held. This year, the competition attracted entries from around twenty producers from all over the world. In last year's edition, Hammars Bryggeri was awarded five medals. This year, the feat is repeated, but this time the jury also rewards the brewery's Pink Tonic with the highest denomination – Master.

- We are investing heavily in becoming a driving force in Swedish premium beverages in the world and work a lot with innovation. We’re not afraid of sticking our heads out with our own taste profile and we dare to challenge the standards. It's nice that such a meritorious jury gives us a thumbs up for that work, says Robert.

Hammars Bryggeri competed with five flavours in the competition which were praised by the jury, which this year meant that Hammars Bryggeri was the Swedish brand that won the most medals.

- Our passion is taste, so it means a lot to receive this recognition in such a large international blind test with such stellar competition, Robert Henrysson continues.

Hammars Bryggeri is one of Sweden's oldest breweries, located on the shores of Lake Vättern in Hammar outside Askersund. Since the start more than a hundred years ago - in the attic of the residential building next to the current brewery - soft drinks and mineral water have been produced according to old craftsmanship methods. These methods live on today in the small brewery always brewing in small batches and with great passion for the result.

Hammars Tonics is the brewery's first step into the globally growing market for premium beverages. Today, the tonic is available at most large foodstore chains in Sweden, in specialty stores and at a number of leading bars and restaurants around the country as well as in Germany, Denmark and soon another EU country.

Hammars Brewery was founded as early as 1904 and is one of Sweden's oldest breweries. Today, soft drinks, drink mixers and mineral water are produced in a small-scale and artisanal way in the brewery's outside Askersund. The company expects a turnover of approximately SEK 13 million during 2019. Descriptions of Hammars and its history can be found at http://www.hammarsbryggeri.se/om-oss/ and http://www.hammarsbryggeri.se/historia/.    

Hammars Bryggeri is one of Sweden's oldest breweries - founded in 1904 -  located on the shores of Lake Vättern in the small town of Hammar outside Askersund. Since the start more than a hundred years ago - in the attic of the residential building next to the current brewery - soft drinks and mineral water have been produced according to old craftsmanship methods. These methods live on today in the small brewery, always brewing in small batches and with great passion for the result.

 

For more info:

Robert Henrysson, CEO. 0733-43 91 90, robert@hammarsbryggeri.se

Read more at http://www.hammarsbryggeri.se or @hammarsbryggeri on Facebook and Instagram.

High resolution pictures can be found here:

https://tinyurl.com/2b93rmk9

PRESS RELEASE - 2022-03-23 

Hammars Bryggeri listas nationellt av Coop

Hammar, Askersund – 2022-03-23 Hantverksbryggeriet Hammars Bryggeri har i dagarna undertecknat ett större avtal med Coop, när det tidigare lokala avtalet nu blir nationellt. Från och med april månad kommer delar av familjeföretagets traditionella läskedryckssortiment på PET-flaskor vara centralt listade hos Coop. Initialt listas sex sorter som samtliga blir grundlistade i hundratals butiker och tillgängliga för alla Coopbutiker i hela landet.

- Vi har jobbat stenhårt på att stärka närvaron inom dagligvaruhandeln under de senaste åren. Vi har byggt upp en egen nationell säljkår och jobbat hårt på att öka vår proffsighet som leverantör till de största kedjorna i landet, säger Robert Henrysson, VD på bryggeriet.

Det nytecknade avtalet med Coop innebär att Hammars Bryggeris möjlighet att växa ytterligare stärks. Hammars Bryggeri levererar idag till alla större matvarukedjor och exporterar också till Danmark och Tyskland. Med dagens avtal utökas antal försäljningsställen med hundratals nya butiker över hela landet.

- Vi jobbar småskaligt och med mycket hantverk – det är syrran som kokar vår sockerlag och blandar recepten. Vår ambition är att brygga de mest välsmakande alkoholfria dryckerna på marknaden, fortsätter Robert. Vi jobbar traditionellt, med nästan bara svenska ingredienser och leverantörer som ligger så nära oss som möjligt. Jag tror att det är lite av denna ambition som Coop har sett – vi är så glada att nu få visa upp oss för hela Sverige.

Smakerna som nu lanseras är Krusbär, Hallon och Ananas – i både traditionella varianter med hemkokad sockerlag på svenskt socker – samt varianter helt utan socker.

- Just våra smaker Utan Socker är vi extra peppade på att visa upp för svenska folket, avslutar Robert. Det är ett segment som växer något otroligt.

Hammars Bryggeri grundades redan 1904 och är ett av Sveriges äldsta bryggerier. Idag produceras läsk, drink mixers och mineralvatten på ett småskaligt och hantverksmässigt sätt i bryggeriets egna lokaler utanför Askersund, där det också finns gårdsbutik och sommarcafé. Bolaget omsätta ca. 18 miljoner kronor under 2021. Beskrivningar av Hammars och dess historia finns på http://www.hammarsbryggeri.se/om-oss/ och http://www.hammarsbryggeri.se/historia/.

För mer information:

Robert Henrysson, VD. 0733-43 91 90, robert@hammarsbryggeri.se

Läs mer på http://www.hammarsbryggeri.se eller @hammarsbryggeri och @hammarstonics på Facebook och Instagram.

PRESS RELEASE - 2019-12-12 

The entrepreneurs in Hammars Brewery pave the way for growth with share issue to new strong shareholders

Hammar 2019-12-12 – Swedish entrepreneurs Robert Henrysson – with a background in investing and leading several gaming and e-commerce companies – and Sofi Randén – the marketing manager at Estrella (Sweden’s market leader in snacks) – are behind the re-launch of Hammars Brewery. The couple bought the business – which was founded in 1904 – a few years ago and has since worked on re-directing the old brewery into becoming a premium beverage brand.

The brewery has been best known for its seasonal Christmas brew, traditionally made according to original recipes from the 30s. But recently a series of Tonics was launched that has attracted a lot of attention on the restaurant scene. They are now in available at some of the countries most prestigious bars, including Restaurant Franzén (Sweden’s only three-star Michelin restaurant), the bar at Fotografiska and Hotell Dorsia in Gothenburg. The team worked for more than two years on the development of the new mixers.

Currently growing the sales in restaurants and stores throughout Sweden, the company is also preparing for an overseas expansion. The aim is to establish the company in the rapidly expanding non-alcoholic premium beverage market. To augment this strong development, the company carried out a new share issue this week, adding approx. 11 million in new capital to support the execution of it’s growth plans.

- There are few companies that can boast such a long history, where old craft traditions still live to such an extent. We still cook our own syrup and develop and manufacture all drinks on site here in Hammar, says Robert Henrysson, CEO of Hammars Brewery. It has been extremely rewarding – but also challenging – to take on an old company and turn it around. But the situation we are facing now - with a series of products that are gaining even international attention - is so much stronger when the brand can tell an over a hundred-year history

The new investors consist of successful entrepreneurs with a background in the IT, restaurant and food industries.

- I tasted Hammars Tonics a while ago and was completely sold. We then met with the entrepreneurs and felt that we could really develop Hammars Brewery into a significant international player. A local premium brewery with such a fine history is extremely relevant right now, comments Christopher Fägerskiöld, the representative of Arctos Equity Partner, the largest new investor group.

Hammars Brewery was founded as early as 1904 and is one of Sweden's oldest breweries. Today, soft drinks, drink mixers and mineral water are produced in a small-scale and artisanal way in the brewery's outside Askersund. The company expects a turnover of approximately SEK 13 million during 2019. Descriptions of Hammars and its history can be found at http://www.hammarsbryggeri.se/om-oss/ and http://www.hammarsbryggeri.se/historia/.    

For more information:

Robert Henrysson, CEO. 07 33 - 43 91 90, robert@hammarsbryggeri.se

Read more here: http://www.hammarsbryggeri.se or @hammarsbryggeri and @hammarstonics on Facebook and Instagram.